Taylor Swift was one of the artist that was against Apple's first draft of its plans on how it will pay artists who are streaming on the Apple Music Platform. She advised that she would not approve her music to be streamed if artists weren't paid for music that was streamed during free trial periods. Apple was trying to exert which type of competitive force?

1) Force of New entrants

2) Force of Direct Competition

3) Force of Buyer

4) Force of Supplier