Taza Chocolate wholesales its products. While the company ships directly to retailers, it also sells to wholesalers
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Taza Chocolate wholesales its products. While the company ships directly to retailers, it also sells to wholesalers and distributors. The wholesalers that Taza sells to purchase large quantities of Taza’s product and resell to other wholesalers or retailers. The wholesalers supply refrigerated warehousing and deliver the product to the retailers they sell to. The wholesaler also provides general customer assistance. The wholesalers that Taza Chocolate sells to would likely be categorized as _____.
a. full-service wholesalers
b. brokers
c. agents
d. retailers
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Authors: Thomas Bateman, Scott Snell
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