Question
Template 2: Evaluate marketing opportunities Evaluate marketing opportunities (600-800 ) Outcomes of evaluation External factors Costs Benefits Risks Opportunities Probable return on investment Outcomes of
Template 2: Evaluate marketing opportunities
| Evaluate marketing opportunities (600-800 ) |
| Outcomes of evaluation External factors Costs Benefits Risks Opportunities Probable return on investment Outcomes of competitor analysis Ranking of marketing opportunities Description of the reasons for the ranks allocated |
Template 3: Evaluate required changes to current operations
| Evaluate required changes to current operations |
| Organisational changes to marketing operations to service an increased or different customer base based on the analysis of current operations and feedback received. How will the viable marketing opportunities address both B2B and B2C markets? Resources required to implement the marketing opportunities identified/selected |
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Fundamentals Of Financial Management Concise
Authors: Eugene F. Brigham, Joel F. Houston
4th Edition
0324258720, 9780324258721
