Tennis superstar and entrepreneur Serena Williams earned $$45$ million last year from endorsements for brands ranging from Nike and Gatorade to Beats by Dre, Pepsi, and Chase Bank. Williams herself has become a marketable brand. She recently launched a fashion line$$S by Serena$$inspired by her own personal model of femininity, strength, and authenticity. "I want to be the brand," she says, "instead of just being the face." This is an example of $\_\_\_\_\_\_\_\_.$

person marketing

social marketing

place marketing

organization marketing

idea marketing