Tesla brand management

1 . Introduction 1.1 An Introduction. 1.2 Background on Louis Vuitton. 2. Brand Development 2.1 Brand identity 2.2 Brand Image. 2.3 Brand Personality 3 Brand Positioning 3.1 Segmentation. 3.2 Targeted Market Strategies... 3.3 Differentiation. 4. Brand Equity 4.1 Identity 4.2 Meaning 4.3 Responses 5. Co-Branding 6. Celebrity Endorsement 7. International Branding Strategy ...... 8. Sustainability 9. Conclusion 10. References.. 11. Appendix