Tesla,

 

.Messages

Identify the primary message for your campaign, 2-3 message pillars, and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

 

Example: 

1. Primary Message: "To create the most compelling car company of the 21^st century by driving the world's transition to electric vehicles." (Cuofano, 2020)
2. Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community. 
3. Proof Point: Veteran attendees return year after year because it recharges their skills, knowledge and professional networks. 

Call to Action: Register online today