Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn't need to compromise to drive electric - that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products.

https://www.tesla.com/about

Answer ALL the questions.

Question 1. Analyze the competitive positioning of Tesla based on the case given. A SWOT analysis (presented in Table format) is required to meet this objective. (10 marks)

Question 2.

a. Suggest 5 recommendations for Tesla to improve its current positioning based on your own research. Your 5 recommendations must include (1) a product strategy, (2) a pricing strategy, (3) a distribution strategy, (4) a marketing communications strategy and (5) a global marketing strategy. For each recommendation you need to explain a potential risk involved.

(30 marks)

b. Evidence of relevant research.