Question
Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn't need to compromise to drive electric - that
Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn't need to compromise to drive electric - that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products.
https://www.tesla.com/about
Answer ALL the questions.
Question 1. Analyze the competitive positioning of Tesla based on the case given. A SWOT analysis (presented in Table format) is required to meet this objective. (10 marks)
Question 2.
a. Suggest 5 recommendations for Tesla to improve its current positioning based on your own research. Your 5 recommendations must include (1) a product strategy, (2) a pricing strategy, (3) a distribution strategy, (4) a marketing communications strategy and (5) a global marketing strategy. For each recommendation you need to explain a potential risk involved.
(30 marks)
b. Evidence of relevant research.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started