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Test 2 Scenario - You have been chosen by your director to lead a project of Marketing Research for your College. The board of directors

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Test 2 Scenario - You have been chosen by your director to lead a project of Marketing Research for your College. The board of directors at your College is reviewing a proposal to offer College Diplomas delivered completely Online. The logic behind this proposal is that current students will find this idea attractive as they favor convenience of working online over the experience quality which is higher in classroom lectures and exams. You are required to conduct a research of your choice to help validating or disprove the claims of the proposed idea. Please answer the following Questions: 1. What is the Management Decision Problem in this Scenario? (1 Marks) 2. What is the Marketing Research Objective in this Scenario? (2 Marks) 3. What is the nature of the research that can help achieving the Marketing Research Objective in this Scenario? (1 Marks) 4. What is the best method of collecting data for this research? (1 Marks)

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