Text:

Cody wants to make a marketing management project on allbird tree runners for his boss to present in an upcoming meeting next week. However, he does not know how to make a marketing management project. Help him create the whole marketing management project about allbird tree runners. Just like how you would collect data information.

Instructions:

a. Executive Summary

b. Situation Analysis

i. Customer

ii. Company

iii. Context

iv. Collaborators

v. Competitors

c. Market Analysis and Strategies (STP)

i. Segmentation

ii. Targeting

iii. Positioning

d. Tactical Plans (4Ps)

i. Product

ii. Price

iii. Place

iv. Promotion

e. References

f. Appendices