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T/F? The triad in balance theory is composed of the observer (e.g., you), the other person (e.g., a celebrity, etc.), and the object (e.g., the
T/F? The triad in balance theory is composed of the observer (e.g., you), the other person (e.g., a celebrity, etc.), and the object (e.g., the brand)
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
