Thank you for sharing your discussion question post. I genuinely appreciate your effort in summarizing the article "How to Know When it's Time to Discontinue a Product." The author's overview of the product life cycle is quite enlightening. The business cycle involves introduction, growth, maturity, and decline (Gerber, n.d.). Financial reports support each stage. The article delves into the critical aspects of product lifecycle management, particularly the timing of product introductions and the pivotal decision-making process related to product discontinuation. It emphasizes that profitability is typically realized during the introduction and growth phases when financial considerations are effectively managed