Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Thank You Godswill okoro, Thank you for your quick assessments and decision-making regarding our difficulties with the introduction of the GlucoGauge. First, you examined the

Thank You Godswill okoro, Thank you for your quick assessments and decision-making regarding our difficulties with the introduction of the GlucoGauge. First, you examined the background information and available evidence provided by Nick Bay, SVP of Marketing, and determined that the problems associated with inaccurate readings using the monitor were due to components of the device malfunctioning in the field. Next, you worked with Nick Bay, VP of Marketing, on how to allocate the emergency marketing expenditure authorized by the Board. You determined spending amounts for updating packaging instructions and initiating a communication campaign with our doctors. In total, you spent $340,000.00 on packaging and $310,000.00 on communication campaigns across initiatives. Then, you worked directly with myself and the VPs of Marketing and Operations to prevent layoffs by shipping a replacement device to users. Finally, you worked with Rich Montella, Engineering Manager, to investigate customers' problems syncing their glucose meters to their smartphones. You helped identify that approximately 20% of smartphone-using customers wait a month between syncing their readings. At this point, we need to hold a press conference and address mounting questions about this unfolding situation. The public wants some answers. I have communicated to the press several times during this crisis, but the time has come for another significant push in terms of external communication. What should we tell the media? How can we avoid a public relations fiasco, given the fact that much time has transpired without full resolution? Think about our many constituents (customers, healthcare professionals, insurers, government regulators, and shareholders), and craft an opening statement for the press conference. I would like your recommendations on what I should say to the public. I would like to hold this press conference tomorrow morning. Please send me a draft of these opening comments as soon as possible

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Income Tax Fundamentals 2013

Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill

31st Edition

1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516

Students also viewed these General Management questions