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The towel market has many sellers who distinguish their product in many ways and they advertise vigorously. For example, one company has towels which are

The towel market has many sellers who distinguish their product in many ways and they advertise vigorously. For example, one company has towels which are large and fluffy; another company has towels with intricate designs; yet another has towels which dry quickly. What type of competitive structure is this?

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