thank you in advanced

Strategic Marketing with analysis to planning

In class, we discussed the parts of a SMAP process. Why is doing a SMAP important for effective non-profit management? ( 5 marks)

Think of charity:water.( YouTube video explaining a clean water organization) It seems that this organization has been sucessfully providing clean water to people in developing nations. Let's say that the organization is not meeting its donation goal for its The Spring project (the community of monthly givers). Choose three (3) components of the SMAP that you'll use to analyze charity:water's situation. Explain why you'll use these three (3) components.

LINK : https://www.charitywater.org/stories/videos/the-spring