thank you very much for your assistance I need help with this

1. a Branding question non profit perspective

Brand strength and brand equity are two important branding concepts for non-profits.

*THE Terry fox foundation*

Above is a non-profit's brand. Assess its brand strength and equity. Explain well.

Does it need to be improved? Consider differentiation, meaning and recall. Explain well.

and

2. Marketing Research

Research needs understanding of the non-profit's publics and current orientation. Think of your assigned non-profit for your project.

Apply the four (4) publics discussed in class to your non-profit. (10 points)

Based on your preliminary research and/or intial conversation with your NPO contact, what do you think is the organization's current orientation. Explain why. (5 points)