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that is about supply chain managament. old chegg solutions is wrong . please new solution!!! also please step by step. ELEVATE IT, an elevator manufacturing

that is about supply chain managament. old chegg solutions is wrong. please new solution!!! also please step by step.

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"ELEVATE IT", an elevator manufacturing company, designs and manufacturs a new type of exterior elevator "OUT-EL". "OUT-EL" elevators are sold through a construction materials retailer chain. "BUILD-IT" retailer chain has forecasted that demand for the "OUT-EL" elevators will depend on the final retail price p according to the demand curve. Demand D=2000002000p The production cost for an "OUT-EL" elevator is TL 30000. a. If you are the retailer of the "OUT-EL" elevators, what price would you charge for each of "OUT-EL" elevators? b. At this wholesale price, what retail price should the "BUILD-IT" company set? c. What are the profits for the "ELEVATE IT" company and "BUILD-IT" company at equilibriun : d. If the "ELEVATE IT" company decides to discount the wholesale price by TL 3000 , how much of a discount should the "BUILD-IT" company offer to customers if it wants to maximize its own profits? e. What fraction of the discount offered by the "ELEVATE IT" company does the "BUILD-IT" company pass along to the customer

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