The 7 Ps of Services Marketing

The traditional marketing mix or known as the 4 Ps of marketing mix does not cover managing the customer interface. Hence the need to extend by adding three (3) Ps associated with service deliveryprocess, physical environment, and people. Collectively, these seven elementsthe "7 Ps" of services marketingrepresent the ingredients required to make viable strategies for meeting customer needs profitability in a competitive marketplace.

Questions:

Define the 4 Ps of marketing mix and properly cite your source and/or the link for your research(es). In addition to, discuss the importance of each Ps to the conduct of service businesses based on your own understanding.

1. Product
2. Place (and Time)
3. Price
4. Promotion (and Education)

Please help, I promise to give good feed back. Thank you!