The 7 Ps of Services Marketing

The traditional marketing mix or known as the 4 Ps of marketing mix does not cover managing the customer interface. Hence the need to extend by adding three (3) Ps associated with service deliveryprocess, physical environment, and people. Collectively, these seven elementsthe "7 Ps" of services marketingrepresent the ingredients required to make viable strategies for meeting customer needs profitability in a competitive marketplace.

Questions:

In order for service businesses to make viable strategies for meeting the customer needs and achieve a competitive advantage over its competitors, it is necessary to adopt the additional 3 Ps to complete the 7 Ps which are needed to address issues arising from marketing services. With this, discuss and provide examples of the extended marketing mix based on your own rationalization.

1. Process
2. Physical Environment
3. People

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