The A Motors case study will be used for setting a detailed business context for you. You will be required to put yourself in the shoes of the Lead Business Analyst at A Motors and make certain data-based business decisions to maximize the profits for the company.

Your submission for this project will contain two broad elements

Element Description

Calculations and analysis You need to analyze the data provided in the case study using Excel. Your analysis should help

business leaders make appropriate business decisions.

Presentation You need to present key insights from your analysis to the CEO of Random Motors.

In the next segment, you will understand the business context of Random Motors.

Introduction to Random Motors Project

Imagine you are the Lead Business Analyst atA Motors, an automobile conglomerate that manufactures cars across a large range of price points. Given the scale of your firm, you have different brands for different consumer segments.

For the price-conscious working-class consumers, Random Motors manufactures cars under the brandRocinante.The various models of Rocinante fall in the range of5-10 lakh.The brand is known for cars that arevalue for money and very attractive mileage.

For the consumers willing to purchase a luxury car, Random Motors operates under the brandMarengo.Marengo models fall in the range of30-60 lakh.They are considered sports cars and havehigh horsepower and top speed.

Every time A Motors launches a new model, it advertises the model's specifications, such as price, mileage, and top speed, because consumers usually take these factors into account before purchasing cars.

Suppose your chief engineer has recently come up with two new models:Rocinante36 and Marengo32.He promises that they will outperform the existing competitors in the market.

Rocinante36is priced at7 lakhand has been designed to deliver a mileage of22 km/litreand a top speed of140 km/hr.

Marengo32is priced at41 lakhand has been designed to deliver a mileage of15 km/litreand a top speed of210 km/hr.

The chief engineer has built 20 prototypes of each of the two models to check if the cars are performing as per the desired specifications. If the cars are performing better than expected, then the engineer wants to revise the specifications. However, if they are performing worse than expected, then it is an indication that more investment is needed in the design to improve their performance.

The test drive results for the 20 prototypes of each of the two models are provided in the file titledData Exhibit 1.During the test, the mileage and the top speed is recorded for each of the prototypes. The data will be used for performing hypothesis testing for the claims made on the specifications

Additionally, the chief engineer reported that the cost of manufacturing the Rocinante36 model would be6 lakh per carand that of the Marengo32 model would be33 lakh per car, including all the overhead expenses. Given the business scenario, you need to invest the total manufacturing cost upfront. The manufacturing cost will be recovered slowly by the next financial year as sales start happening. These details are summarised in the table given below.

Specifications Rocinante36 Marengo32

Price 7 lakh 41 lakh

Manufacturing cost 6 lakh 33 lakh

Mileage 22 km/litre 15 km/litre

Top speed 140 km/hr 210 km/hr

Currently, the company hasenough cash reserves to invest in only one model.Therefore, as the Lead Business Analyst, you need to carefully choose the right model and decide the number of cars that you want to produce. Since you believe in making data-based decisions, you ask your team to provide you with the sales data of all the past models released under the brands Rocinante and Marengo. The sales data is provided in the file titledData Exhibit 2.

Remember that you need to present your findings to the CEO by next week. You need to demonstrate these findings in an easy-to-understand presentation, which should also include the analysis that you have performed on the data.

The data in Exhibit 1 and Exhibit 2 will be used to predict the sales for Rocinante36 and Marengo32 and to make decisions regarding which model will generate maximum revenue for the company.

Project objectives

Perform hypothesis testing to verify the claims that the engineering team has made about the specifications (mileage and top speed) of the Rocinante36 and Marengo32 models.

Build multiple regression models to predict the sales for Rocinante36 and Marengo32. Choose a model that will generate maximum profit for the company.

Create presentation to showcase your decisions to the CEO of A Motors.

Project deliverables

Your submission for this project will have three broad elements, which are summarized in the table given below.

Element Description

Excel file with calculations and analysis Analyze the data provided in the files Data Exhibit 1 and Data Exhibit 2.

Perform hypothesis testing and regression analysis on the data.

Presentation slide deck Submit a presentation slide deck in the format men