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The advertisement is formed to draw in consumers and convert them into potential buyers. Many people attend the department stores just to try to to
The advertisement is formed to draw in consumers and convert them into potential buyers. Many people attend the department stores just to try to to shopping . Many of those window shoppers become prospective buyers. What is the cause? it's the display on the shelves or the advertisement that are played to draw in the customer.... case study.
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
