The aim of leadership should be to help people and machines and gadgets to do a better job. The leadership of management is in need of an overhaul, as well as the leadership of production workers. Questions: 1. What is meant by leadership? What kinds of things should a leader do? 2. For leaders, what is the difference between being a cop and being a coach? 3. Why shouldn't a leader "duck" conflict? Why instead should a leader encourage conflict? 4. How is it possible to lead without relying on coercion? 5. Frederick Herzberg has asserted that the key to motivating people is to reject the carrot/stick approach. What is left if you reject using rewards and punishers?