Question
The alumni office at a college would like to conduct a survey to determine alumni attitudes toward a new fundraising program.As a consultant, you must
The alumni office at a college would like to conduct a survey to determine alumni attitudes toward a new fundraising program.As a consultant, you must develop a quota sample. What is a quota sample? What quota variables and levels of variables should be used? How many alumni should be included in each cell? What are some other types of sampling techniques that could be used for this project?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
