The assignment will be based on a company of your choice. Explain how successful you think that company is, and discuss the strategic reasons behind that success. Your assignment will include analysis of the internal capabilities of the firm, and will go on to suggest strategies and/or actions for ensuring future success in a sustainable manner.

Introduction -

• Background of the company - nature of business
• Scope of the report (if necessary)
• Problems / Challenges faced by the company

Part 1: Measurement of Success (10%)

• Provide a definition of Success
• Use of Balanced Scorecard - not necessary all the elements
• Provide statistics (less description)
• Financial data
• Customers Satisfaction
• Number of New Products
• Etc

Part 2: Reasons for Success (10%)

• Provide 5 to 6 reasons for success
• For each explain briefly

Part 3 - Internal Analysis (30%)

• Analysis of the Value Chain activities
• Analysis of the resources/capabilities/core competencies using VRIO/VRIN Framework

Part 4 - Future of the company (15%)

• Choose maximum TWO (it can be one) PESTLE factors
• Explain how the company will be affected by the environmental factors
• REMEMBER: It has to be future oriented; not about NOW!

Part 5 - Strategic Options (25%)

• Choose only ONE strategic option to analyse:
• Business Level Strategy
• Competitive Strategy
• International Strategy
• Corporate Strategy - Growth, JVs, Strategic Alliances etc
• Innovation Strategy
• Etc. etc.
• Discuss the success / failures / problems of the strategic option
• Remember NO MARKETING strategy. DO NOT provide a discussion of Marketing 4Ps. This will lead to a 0 mark.

GA

Group Presentation - Done virtually

Each group will be given 15 minutes for the presentation. Based on a company chosen by the group, the presentation will cover an analysis of the industry that the company is in. The format of the presentation will be as follows:

• Overview of the company (history, type of business(es), overview of the industry, challenges faced)
• Industry Key (Critical) Success Factors.
• Porter's 5 Forces Analysis
• Competitors' Analysis - both direct and indirect competitors