The availability heuristic is a very powerful tool for advertising. Look up some information on that heuristic,
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The availability heuristic is a very powerful tool for advertising. Look up some information on that heuristic, and I need a report discussing a few commercials and how they make use of it.
I need references please and thank you.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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