The average accounting return: a. Reflects the projected net effect of the cash flows from a project on the overall firm. b. Is comparable to the return on assets and thus provides a similar measure of performance. c. Reflects the anticipated net impact of a project on the shareholders of the firm. d. Rule, when applied, guarantees that only projects that increase shareholder wealth will be accepted. e. Ignores all income produced by a project after an arbitrarily assigned cutoff point