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The average cost per seat on Southwest Airlines for a trip from Dallas to Minneapolis where no refreshments are served, is $63. The retail price
The average cost per seat on Southwest Airlines for a trip from Dallas to Minneapolis where no refreshments are served, is $63. The retail price for a ticket is $99. In advance of a particular trip, tow seats remain unsold. Which option below would give the bus company the best odds of increasing its cash flow? Question 3 options: A) Pay two people to occupy the two remaining seats. B) Charge at least $63 for each of the two remaining seats. C) Charge any ticket price above $0 for the two remaining seats. D) Never charge anything less than retail so we do not train people to wait for a sale
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