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the average costing price setting technique: ignores customer willingness to pay is focused on acceptable percent profit margin is focused on acceptable target for profits
the average costing price setting technique:
- ignores customer willingness to pay
- is focused on acceptable percent profit margin
- is focused on acceptable target for profits in currency e.g. euros
- is not a common price setting technique in indirect distribution channels
- both 1 & 3 are correct
- both 2 & 3 are correct
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
