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the awareness stage to the a . purchase evaluation stage b . consideration stage c . product return stage d . post - purchase stage
the awareness stage to the
a purchase evaluation stage
b consideration stage
c product return stage
d postpurchase stage
e decision stage
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Purchasing and Supply Chain Management
Authors: W.C Benton
3rd edition
78024110, 978-0078117091, 78117097, 978-0078024115
