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The balance scorecard emphasizes the need to provide management with strategic information about relevant areas of financial and non-financial performance. It views the business from
The balance scorecard emphasizes the need to provide management with strategic information about relevant areas of financial and non-financial performance. It views the business from four perspectives and aims to establish goals for each perspective together with a number of key strategic performance measures.
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Critically evaluate the balanced scorecard approach to strategic performance measurement. (20 marks)
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