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the bargaining power of buyers is relatively high for energy drinks. Therefore we need to write one point for it. for example Coca Cola's is

the bargaining power of buyers is relatively high for energy drinks. Therefore we need to write one point for it. for example Coca Cola's is "Force Down Price: Customers are highly sensitive to the price of hard seltzer and are willing to change brands if one becomes much more expensive than the other. hard seltzer are not a need and people won't pay any price for it.". Likewise we need to write for energy drinks

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