The basic purpose of caloulating competitive strength scores for each of a diversified company's business units is to use the competitive strength scores as a basis for ranking

ranking the compary's business units from best to warst in tems of their potential for attractive profitability the company's business units trom competitively strongest to competichely weakest. leam which business units are strong, average, or weak masket conbenders in their respective industries, and size up the competive strength of all the business units as a group.

ranking each buxiness unit's strategy from best to worst.

ranking the size of each business unit's compotithe advantage from biggest to smallost.

rarking the business units from best to worst in terms of potential for cost reduction and profit margin improvertiont.