The basis of promotion is to do, at a minimum one of three thingsinform, remind, or persuade.

Examples of each are:

Inform: increase awareness; explain how product works; suggest new uses; build

company image.

Remind: remind customers that product may be needed; remind customers where to buy

product; maintain customer awareness.

Persuade: encourage brand switching; change customers' perception of product

attributes; influence immediate buying decision; persuade customers call of action;

persuade customers to be in engaged.

Choose one of the following companies/brands (or a brand within one of the companies),

research, and analyze the individual purposes of various social media platforms.

Pepsi

Part I: Elaborate with examples/screen shots, each social media platform and your view of the

primary purpose of the social media platform (to inform, remind, or persuade?). The social

media you should look at are:

Facebook

Twitter

Instagram

YouTube

Other that you found relevant (most Pinterest are not company owned)

Part II: In a substantial amount, elaborate the overall "feel" of the social media strategy. Does everything seem appropriate and integrated? With what you know about the company/brand,

does everything "fit" with the overall brand image and concept? Overall, thoughts? Also, look at the company/brand websitedoes everything work with the website, too?

Part III: In a substantial amount, answer the following questions. Is the overall social media to inform, remind, or persuade? Is there too much redundancy and could one of the platforms be removed without a feeling of loss? Is the social media geared toward existing customers or

potential new customers? Does the communication feel one-way or interactive?