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The BC catering department serves a number of different types of events. 78% of events are BC-affiliated events, 28% of events are sports-related, and
The BC catering department serves a number of different types of events. 78% of events are BC-affiliated events, 28% of events are sports-related, and 13% are neither sports-related nor BC-affiliated. Enter your answers below as a decimal to 4 decimal places, not a percent (type 0.1234, not 12.34). What is the probability an event is: BC-affiliated or sports-related? BC-affiliated but not sports-related? Both BC-affiliated and sports-related? Now let's say you know an event is sports-related. What is the probability that it is also BC-affiliated?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
