The best reason to start teams in any organization is to achieve the positive benefits that can result from a team$-$based environment: enhanced performance, employee benefits, reduced costs, and organizational enhancements. At IDEO this is achieved through

Group brainstorming

Reverse design

Blue sky thinking

Groupthink

The reason for a company to create teams should be that teams make sense for that particular organization. IDEO believes its teams can achieve higher$-$quality, faster innovation through

Organizational peer review

Group training

Blue sky thinking

Diversity of interdisciplinary teams

Probably most important, mature teams are flexible$-$taking on new ideas for improvement and making changes as needed to membership. To ensure this cohesiveness among the group, IDEO team members lack status or

Merit$-$based incentives

Individual offices

Individual recognition

Formal titles