The Board of Directors is delighted that marketing is now a key function in the business and there is a marketing expert of your calibre, who can advise them on how marketing could revolutionise the business! You have been asked to develop a marketing plan for a specific product or service. This plan must include the following sections: 

1. The proposed strategic objectives for the plan (AC4.1)
2. A determination of target market/s for the selected product or service (AC4.2)
3. A consideration of factors which will be relevant to the implementation of the plan. (AC4.3)