The bosses have asked you to develop the strategy for the company’s content marketing (along with some deliverables, listed below). The strategy has to consider a limited budget, and the goals of the content are to 1) lead generation for new agency clients and 2) to eventually turn the content (whatever it is) into something bigger down the road that can be monetized in different ways. The bosses have asked to give the following deliverables goals, content mix strategy, and growth.