Question
The Boston Matrix seeks to establish a balance among stars, problem child(ren), cash cows, and dogs. How does it work and what does it mean
The Boston Matrix seeks to establish a balance among "stars," "problem child(ren)," "cash cows," and "dogs." How does it work and what does it mean to you as a marketing professional?
https://www.tutor2u.net/business/reference/boston-matrix-and-product-portfolios
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
