Question
The business market consists of all the organisations that acquire goods and services used in the production of other products or services that are sold,
The business market consists of all the organisations that acquire goods and services used in the production of other products or services that are sold, rented or supplied to others. Describe how the business market is different from the consumer market.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
