The business world is changing rapidly. New business forms can be seen in organisations such as Airbnb and Uber. Indeed, referring to "uberisation" of business, [Rice and Martin, 2015] in a recent article (see: http://theconversation.com/what-if-your-managers-work-could-be-replaced-with-an-algorithm-42687) highlights the role of managers in such changing organizational structure. Clearly, if the role of managers is changing, then must be the role of management accounting too.

Please Critically discuss the following two questions with full explantion,

How changing business forms have changed the roles and duties of the management account?

How management accounting can contribute, both in financial and non-financial aspects, toward the success of modern organizations?