The case provided is "Robin's Risky Re-Do: A Services Marketing Challenge". Do not refer to events after the time of the case (Nov 2018).

32. Consider Appendix D and identify

a) the four most profitable procedures in terms of contribution margin per hour worked per customer. Note: contribution margin = price-cost

b) The four least profitable procedures?

c) Consider the procedures in a) and b. : Which is the most profitable segment (consider children, teens, working age males, working age females, senior women, senior men and special events)?

The least profitable?

d) Which prices should be increased, and which decreased? (Consider the competition Appendix E and answer to c).