Question
The case provided is Robin's Risky Re-Do: A Services Marketing Challenge. Do not refer to events after the time of the case (Nov 2018). There
The case provided is "Robin's Risky Re-Do: A Services Marketing Challenge". Do not refer to events after the time of the case (Nov 2018).
There are nine courses of action in the case. Discuss (you are not restricted to the nine listed) three options and argue for the option that will best provide a remedy for the problem you identified in Question 31. Do not consider closing (Alternative 9) or moving to California (in Alternative 7).
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
