Question
The case study for this assessment is based on the case study 'IBM Transforming, 2012-2016: Ginni Rometty Steers Watson Your group is to report on
The case study for this assessment is based on the case study 'IBM Transforming, 2012-2016: Ginni Rometty Steers Watson
Your group is to report on how the different ways do IBM engage in design thinking by aligning the frameworks of d.school model( empathise, ideate , define , prototype , test) to IBM's methodology of design thinking which has incorporated scalability to the model , For this question i basically need specific examples of how IBM carries out Empathy , define ideate , prototype and test in their business we can relate it to hills , playbacks, sponsor users etc at IBM and their loop model.
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