The case study link: https://unblogdemarketing.files.wordpress.com/2014/01/enterprise-rent-a-car-edition-18-full.pdf 

After you have read the case study about communication strategies used by Enterprise Rent-A-Car, respond to the following questions using the information in the article:

2. What does the communication process involve and what must the sender also consider? (4 marks)
4. What five things does effective communication depend on?
6. What is the difference between formal and informal communication channels? Provide two examples of each.
8. Why are both formal and informal communication channels necessary for effective communication in a business?
10. Explain the difference between verbal and non-verbal communication. Provide three examples of each.
12. What is internal communication and what is its purpose? 
14. What is external communication and who does it focus on?
16. What do B2B and B2C mean? What does each customer type need from Enterprise?
18. How does Enterprise handle potential language and cultural barriers in other countries?
20. How does the Hub reduce barriers to communication?