The center of this course evolved around the marketing mix or what is sometimes referred to as the 4 P's. Thoroughly discuss this concept including:

a. the identification of 4 P's and an explanation of each.

b. the identification of a minimum of three components associated with each of the 4 P's.

c. whether or not a firm can have a competitive advantage in one area and not another and still be very profitable? Explain using an example.

d. How would a marketer use the 4 P's? To aide in your discussion, choose a company and explain how a marketing manager in this company would use the 4 P's.