The CEO of a financial services company is concerned that it has been experiencing difficulties with recruiting the best and brightest professionals in the industry. Some of the feedback that the company has received about its recruiting practices from job applicants indicates that the company is not viewed as being a good company to work for. If you were hired by this company as an HR consultant to help it to enhance its brand as an employer of choice in the future, what would you recommend?

Outsource the recruiting function to an outside firm.

Write blogs and articles for industry publications.

Conduct an employee engagement survey of all employees at the company.

Increase the budget for online recruiting by $50\%.$