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the choosen company is apple and the required sections is 7, 8, 9 only Select company of your choice and focus on the topics required
the choosen company is apple
and the required sections is 7, 8, 9 only
Select company of your choice and focus on the topics required for the report as given below.
Required sequence of project report
Section 7
Creative Strategy/Message Design:
- Direct Mail Message design (DM Letter, Inserts (Flyers), Coupons, Response Cards, CDs
and Outer Envelops, Brochures, Reply Envelops
- Catalogues
- Telemarketing Message Formats
- Infomercial Message Design (Story board)
- Social Media (Face book, Tweeter, Linked In, Orkut etc), Search Engine Optimization,
Online Live help
- DR Radio Message (Script)
- DR Print Formats
- Visiting cards of the group members.
Further what strategies firm is using to encourage Call to Action.
Section 8
Direct Marketing Budget:
- Marketing Budget in AED
- Media Weightage
- Cost per each media (tabulated)
Section 9
Evaluation Criteria and Measuring the Results (Describe the methods, your firm will use to evaluate the results of its DM campaign).
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