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The classifications of innovator, early adopters, early majority, laggards, and late majority are all based upon how frequently a consumer uses a product. how much
The classifications of innovator, early adopters, early majority, laggards, and late majority are all based upon
how frequently a consumer uses a product.
how much time it takes to educate a consumer in the use of a newnology.
shopping styles and purchase preferences.
how quickly specific groups respond to an advertising message or campaign.
when they adopt a new product.
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