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The closer the company wants to get to the customer in its channel contact, Multiple Choice the more likely the company will use middlemen. the
The closer the company wants to get to the customer in its channel contact, Multiple Choice the more likely the company will use middlemen. the larger the sales force required. the more effective use
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
9781292016924
