Question
The CMO of Campbell's wants to expand into the Brazilian market with a NEW line of soups that come in a pouch instead of a
The CMO of Campbell's wants to expand into the Brazilian market with a NEW line of soups that come in a pouch instead of a can. What are five (or more) questions you would want to ask as you start a new product and new market entry program?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
