The Coca-Cola Company announced in 2019 that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.

Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business. Worldwide, the coffee segment is growing 6% annually. Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products.

"We see great opportunities for value creation through the combination of Costa's capabilities and Coca-Cola's marketing expertise and global reach," said James Quincey, CEO of The Coca-Cola Company. "Our vision is to use the strong Costa platform to expand our portfolio in the growing coffee category."

"We wish our friends and colleagues at Costa all the very best for their future success," said Alison Brittain, Whitbread Chief Executive. "Whitbread acquired Costa 23 years ago, when it had only 39 shops. Costa has grown to become a leading, international coffee brand, and Coca-Cola is the right partner to take Costa to the next stage of expansion."

Question: Use (a minimum of one of) the many theoretical frameworks for strategy-setting discussed throughout the unit, to explain and justify this acquisition. Discuss how the organisational culture and style of leadership of Coca Cola can have a significant influence on the new strategy.